cannabis customer consumer data

What cannabis consumer data is being tracked in California?

Image Credit: AP


Some U.S. cannabis consumers, patients and journalists have raised concerns over the safety of customer data. reported on California’s Track and Trace requirements for customer records, expressing concerns about protecting consumers privacy.

According to the source article: How much privacy do you have when you buy marijuana in California?

“To buy recreational marijuana at a dispensary in California, customers must show a valid ID to prove they are 21 or older. A driver’s license or passport is sufficient.

This is the only information dispensaries are required to check for walk-in recreational customers under Proposition 64. The law does not instruct businesses to hold on to customer data following a purchase…But there’s also nothing in the law that prevents the businesses from asking for it and keeping it.”


Cali Cannabis business owners may want the data for marketing purposes and also for consumer safety, in the case of a product recall.

The article also reminds us that consumers can only expect a limited amount of privacy as they are, required, by ca. emergency rules for regulating cannabis, to be under video surveillance.

California does also require detailed records of delivery be maintained to verify the sales are not being done to or near children.

The business owners standard operating procedures should detail every precaution taken to protect customer and patient records. Tracking systems should be held to the highest standards to protect customer records.




Posted in Seed to Sale by State.